A New Revolution in Hotel Promotion: Virtual Reality Glasses
When we consider that many institutions and workplaces develop and use VR (virtual reality) applications to introduce the company's location, features and structure to their teammates who want to work with them, it would be a very appropriate and productive initiative for a hotel business to follow such a method when marketing its hotel.
First of all, what is VR?
VR, technically the term virtual reality, is used for computer-generated 3D environments in which individuals experience the feeling of being there. This can be achieved with virtual glasses. For now, the said glasses only offer us the ability to show another virtual reality, hear virtual sounds and move virtual objects.
So, if you are considering using such a development, how and in what way should you incorporate this technology into your business?
- Social media sites such as YouTube and Facebook are applications that allow viewing of 360-degree videos. The brands that published virtual reality videos on Facebook for the first time are Lufthansa and Tourism Australia. And hold tight; both videos have received over 3 million views. The easiest way to reach so many people in a short time is through the combination of virtual reality and social media, let's agree on that.
-It is extremely important to not only capture the interior of the hotel but also include the surroundings of the hotel in the video. The natural beauties of the location, places to visit will increase the rate of customers making reservations. Additionally, the time when the video was shot is also extremely important.
-Just like photos and videos, the things that customers want to see most should be included in 360 degree videos. The features that make the hotel special should be highlighted. The logic here is to reveal the most beautiful aspects of the hotel that can attract guests. A separate section can be created with the parts where you can include the guests you currently host in your hotel in these videos and get their opinions.
-When we come to the most curious part, of course, you will have to sacrifice some of your budget for this technology, which is very new and I think it is a method that all hotel businesses will come and use. If you want to get into this business, you should also invest in equipment that provides virtual reality images. A basic equipment starts from 15 dollars. If you want to buy it in the middle segment, the price varies between 75-125 dollars. While an entry-level video costs 20 thousand dollars, shooting at the highest quality costs 120 thousand dollars or more. “maybe.
