2 Million Dollar Fine to the Hotel That Makes Eyes While Trying to Do Eyebrows
It is a fact accepted by everyone that we live in the digital age. All businesses now know that positive or negative comments made about the business on the internet, social media and forum sites are really important.
A hotel management in Australia was aware of this, too, but it turned a blind eye, so to speak.
Meriton Property Services, one of Australia's largest hotel chains, was fined $2.2 million for interfering with customers who it thought would leave negative comments on TripAdvisor. According to the statement made by the Federal Court of Australia, between November 2014 and October 2015, hotel employees prevented customers who complained to them or who they thought had a bad accommodation experience by providing incorrect e-mail addresses to TripAdvisor, from making negative comments. It was determined that the e-mail addresses of customers were not collectively transmitted to TripAdvisor in hotels that received intense complaints at any time.The court ruled that this attitude was aimed at misleading the perceptions of potential customers who read the reviews about the hotel and therefore violated consumer rights.
Making a statement on the issue, TripAdvisor stated that they became aware of the situation in October 2015 and initiated an internal investigation and "took action to investigate and self-regulate, ensuring that the identified issues are addressed immediately and TripAdvisor's strict guidelines are met.
The hotel chain, which was fined $2.2 million, was also banned from filtering, selecting or limiting the data it submits to TripAdvisor for three years and was ordered to establish a compliance and training program for its staff.
In this news, we see living in the digital age and some of the challenges it brings. Let's focus our entire vision on customer satisfaction and let success follow us.
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