New Trend in Tourism: Boutique Hotels
With the increasing number of five-star hotels, the market in the accommodation sector narrowed, competition increased, turnover and prices decreased, and profit rates decreased.
None of the hotels can sell their rooms at the prices they want. As such, the cost rates increase day by day and the desired profit begins to decrease. Because there are many 5-star hotels... The market is dispersed, the tourists have diversified. You wake up with a new competitor every morning. It is truly a nightmare... Everyone opens a hotel, but no one calculates the income and expenses. When opening a five-star hotel and after it is opened, it is necessary to calculate the costs in great detail. Here are some fixed and variable expenses for 5-star hotels;
-Personnel costs
-Security (Subcontractor)
-Cleaning of windows (Subcontractor)
-Sales and marketing expenses
-Personnel transport
-Hotel insurance and building insurance
-Don't do laundry
-Washing uniforms and staff clothes
-Printed document expenses (Posters, brochures, flyers, advertisements, etc.)
-Licensing and updates of data and computers
-Monthly maintenance and operating fees of the hotel computer program
-Occupational health and safety agreement
-Food and water hygiene, inspection and analysis practices
-Gardening and landscaping
-Personnel renewal and change according to season
-Agency commission fees
-Dry cleaning expenses
-Room curtain, furnishing cleaning and washing fees
-Daily and monthly magazines, newspapers
-Special promotional decoration (New Year, Valentine's Day, etc.)
-Municipal taxes
-Financial consultancy consultancy expenses
-Refrigerator maintenance and repair
-Disinfestation and disinfection
-Fire extinguishers filling change
-Maintenance and malfunction contracts of automatic and sliding doors
-Spa – fitness equipment maintenance
-Air conditioning, power plant maintenance
- Network and IT system maintenance
-IP TV system and telephone switchboard maintenance contract
-Maintenance and expenses of hotel vehicles
-Heating and cooling circuits chemicals and maintenance
-Maintenance of cleaning baskets and elevators
-Heating boiler maintenance
-Qualification and suitability documents
-Maintenance of fire pumps
-Generator maintenance
-Maintenance of hoods and extinguishers
-Pool maintenance and chemicals
-Smart building automation maintenance
-Lighting automation maintenance contract
-Energy efficiency controls and certificate
…….
This list goes on and on for 5 star hotels..
On the other hand;
Domestic tourists who have had holidays in 5-star hotels but are looking for silence have started to prefer hotels where a small number of people stay. The biggest quest of those who try to escape the increasingly difficult living conditions in big cities with a holiday outside the city, is to be away from the crowd and to stay in facilities that can make a person feel special. The things that stand out in boutique hotels are calmness, sincerity and warmth.
In order to achieve this, the number of boutique hotels, which are carefully built, decorated by skilled hands and can provide exactly what customers are looking for, has increased greatly.
Although most of them appeal to domestic tourists, there are also some that are well-known abroad. People from the A-class consumer base can prefer silence and sincerity without giving much importance to their budget.
Boutique hotels, which stand out with their appropriate investment amount, will be able to sell rooms to every corner of the world, especially if they establish their marketing and sales networks well and become stronger in social media.
The operator who will open a boutique hotel should pay attention to the following:
-Determining the target audience well,
-Having beautiful visuals,
-Well-managed social media accounts
-Another essential is that boutique hotels must be present on as many online booking sites as possible. Because these hotels are mostly facilities that do not have brand awareness and only attract reservations through positive word-of-mouth references, their presence in online channels with the increasing use of technology will increase awareness and bring the boutique hotel to a much more successful point.
-Also, since there are a small number of rooms, capacity management is also a very important issue. It is important to use a channel manager in order to have a good inventory management.
-However, pricing in accordance with the conditions of the region will be positive for the successful budget management of the facility.
To travel is to live, so live long…